VCF/TPMA Annual Conference
I.C.E. Age in the Desert
Optimize TPM and your Supply Chain
November 9-12, 2008
Camelback Inn | Scottsdale, AZ
TPMA & VCF are joining this November to bring Innovation, Collaboration, and Execution to Scottsdale, AZ. Retail and manufacturer/vendor industry leaders will meet together and refine their Promotion Strategies and Supply Chain Operations for the changing business climate. This change is at the vanguard of competitiveness and profitability tailored to retailers and suppliers who are preparing for 2009 and beyond.
Your team cannot afford to miss out on this event!
Learn more now. Contact Mike Kantor at mkantor@tpcww.com for more information.
TPMA has partnered with Forrester Research to
invest time and intellectual capital to produce the groundbreaking study "The
Slow Burn of Trade Promotion Management". TPMA expects this type of thought
leadership and value to set TPMA apart from other groups involved in
representing Trade Promotion practices. Our members will use this information,
including the suggestions and ideas of our colleagues, to best service their
clients. Login to the Members Only section to
access the survey.
New - Co-op Benchmarking Levels
The TPMA receives many requests regarding the level of co-op dollars different
industries are providing to their retailers, as well as the different
reimbursement levels being offered. Our friends at Multi-Ad Recas
(www.multiad.com) have provided us with an updated summary of 2006 Co-op
Advertising offerings broken down by 46 industry segments. To access a PDF of
this valuable information, please click
here.
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Updated
6/25/2008
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