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News and Publications

TPMA Trade Promotion Outlook

This weekly E-mail newsletter provides updates on TPMA activities, as well as information on current happenings in the trade allowance industry. It is distributed to TPMA members. Past copies are available to all.

Journal of Trading Partners Practices

A bi-monthly magazine featuring industry updates, original articles, success stories, and best practices.

TPMA Membership Directory

This on-line directory provides key contact information for all TPMA members. It is updated on a weekly basis, providing current information for networking purposes. This Directory is in the "Members Only" section of the Web site. Click here to be taken to the Membership Directory (members only).

Annual Industry Surveys

For the past 10 years, TPMA has sponsored an Annual Trade Allowance Industry Survey to provide members with an overview of the latest trends in trade allowance and promotion. Surveys are conducted with manufacturers representing numerous categories to provide current information on spending levels, allocations, administration and staffing.

The results of the 11th Annual Industry Survey was announced at the 2003 Annual Conference in May. Click here to see the results of this and other yearly Surveys (members only).

Pressroom

Information and Press Releases of general interest to those involved in designing and implementing trade allowances are included here by date and title.

Videos & Books

TPMA has developed a library of videos, self-teach workbooks and research data on subjects pertaining to our marketing field. They cover topics includingDeduction Prevention, Creative Uses of Co-op Advertising Today, and the Fundamentals of Co-op Advertising & Promotional Allowance Program Administration.

Glossary of Terms

Trade allowance professionals have a language all their own. For people new to the industry, either working in it or reporting on it, this vocabulary can be confusing. TPMA has compiled a list of these specialized terms into a glossary to provide definition and clarification.

Updated as of 09/01/2006