Top Brands Push
for Audited Metrics
Danone, Stonyfield, and RJ Reynolds to Improve Visibility and
Control of Trade Spend
Electrolux to Enhance U.S.
Service Business
Traditional grocery stores forecast to be less crowded
Career Opportunities
Upcoming Events
Traditional grocery stores forecast to be less crowded
Top Brands
Push for Audited Metrics
Source:
(BrandWeekAugust 10, 2006)
Several leading advertisers said Wednesday they would insist Web publishers
provide audited metrics in a year's time.
Colgate-Palmolive, Ford, Hewlett-Packard, Pepsi, Visa and others said they
would only pay Internet sites for ad-impression counts that are audited by a
third party, such as PricewaterhouseCoopers or Ernst & Young, beginning in
mid-2007. By 2008, they would require publishers to have a third party certify
that their processes for measuring impressions are "consistent and
reliable."
The move is intended to push Web sites to adopt a uniform standard for
evaluating how many people see an ad.
"As more dollars migrate over to interactive, it is imperative as an
industry that we continue to strive for the highest levels of transparency and
validity," said Greg Stuart, CEO of the IAB, in a statement. "We are
confident this is just the beginning and other leading marketers will join this
group."
According to the IAB, top publishers like AOL, Yahoo and Weather.com already
comply with their requirements. Ad servers DoubleClick and Atlas are also
audited and certified, the IAB said.
The IAB has also begun standardizing definitions for broadband video and
pay-per-click advertising. In May, it released guidelines for counting Web
video commercials. Last week, it set up a working group to begin developing
guidelines for when an advertiser is billed for a click. Full Story: Click Here
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Danone,
Stonyfield, and RJ Reynolds to Improve Visibility and Control of Trade Spend
“CAS is
certainly on the move with a string of key wins. Just two weeks ago they
announced Danone, followed by Stonyfied Farms. And, this week more big news hit
the wires with an announcement that CAS won another major piece of business
with RJR. As a reminder, CAS will be one of our featured panelists as well as speakers
at this year’s TPMA Conference in Chicago
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Electrolux
to Enhance U.S.
Source: (Supply & Demand Chain Executive, August 14, 2006)
Electrolux, a
producer of major appliances for both consumer and professional use, and
Servigistics, a strategic service management solution provider, announced today
that Electrolux will implement the Servigistics solution across its U.S.
With more than
55 million products sold globally each year, Electrolux will implement the
solution to plan and optimize the company's more than $30 million worth of
service parts inventory in the United States
"Electrolux
is committed to delivering quality and reliable service to our industry-leading
clients, and we wanted a proven solution that would streamline our service
operations, maximize performance, and help us raise the bar on service,"
said Dave Rinker, Electrolux Consumer Services Group general manager. Full
Story: Click
[top of page]
Traditional
grocery stores forecast to be less crowded
Source: ( Chicago
Five years
from now, more consumers will be shopping for food at fresh food markets,
general merchandise discount stores and even dollar stores instead of
traditional supermarkets, predicts a report titled "The Future of Food
Retailing."
Two decades ago, Americans bought 90 percent of their food and consumable
products at grocery stores. But as more women entered the workforce and
Wal-Mart Stores Inc. moved into the grocery business, conventional supermarkets
got squeezed between the need for convenience and the demand for low prices.
The market share of traditional grocery stores is expected to drop to 44
percent of the food market by 2010 from 50 percent today, the report said.
Non-traditional grocery outlets are forecast to account for 40 percent of the
market in 2010, up from 33 percent today.
The convenience store market share is expected to remain relatively unchanged
at about 16 percent in the same time period.
Sales at the two fastest-growing formats, "fresh format" stores, such
as Whole Foods, and "limited assortment" stores, such as Aldi and
Trader Joe's, are expected to increase at a compound annual rate of 16 percent.
Full Story: Click Here (Free Registration)
[top of page]
Career Opportunities:
Customer Marketing Manager
Masterfoods
USA creates the foods you love, like M&M's®, SNICKERS®, DOVE®
and UNCLE BEN'S® . . . and the foods your pets love, too, like PEDIGREE®,
CESAR®, WHISKAS® and SHEBA®.
We stand apart because we are a global leader in the food, snack and petcare
industries and one of the most successful family-owned businesses in the world.
Currently, we are looking for qualified, diverse individuals to apply for the
following position:
This manager
provides critical Sales Planning linkage between field sales and the internal
Marketing and Sales teams. The role is aligned with a specific account team or
brand(s) segment to drive sales program development, execution and assessment.
He/she interacts closely with cross-functional constituencies to drive segment
and/or brand Sales program development through execution and assessment. Visit www.mars.com
to learn more about our company and for information about all of our
current openings. Please, no agencies.
Upcoming
Events:
Retail Vendor Synchronization: Tactical
Deduction Strategies for Key Customers
TPMA Annual Conference: Proving the Value of Trade Promotion
Management
VCF Global Conference – Retail Trading Partners Unite!
[top of page]
Retail Vendor
Synchronization: Tactical Deduction Strategies for Key Customers
September 6, 2006 - September 7, 2006, Teaneck NJ
Our
conference is one of education, networking and awareness. See how to implement
tactical deduction strategies using best practices, technology solutions and
tools that can enhance a more efficient and cost effective supply chain.
This program is jointly hosted by the American Apparel and Footwear Association
and the Vendor Compliance Federation.
Our speakers
are industry leaders discussing topics that matter most to your financial
health. Hear from Paul Charron, Chairman & CEO, Liz Claiborne
Inc. share his insights on Trading Partner Relationships, a critical and key
factor to remaining competitive in today’s retail environment.
Our second
keynote speaker is Steve Hochman, Research Director, AMR Research. Steve
will present the tactics of "Fast Fashion: Zara & Beyond"
providing attendees the important takeaways that this innovative
retailer is using to improve supply chain performance to
generate increasing profits!
Click
hereto register and view detailed agenda.
[back to Upcoming Events]
TPMA Annual Conference:
Proving the Value of Trade Promotion Management
September
24-27, 2006, Chicago IL
Join us in Chicago
Learn from:
Clarkston
Consulting on the Business Case for RFID
MediaMixNet on New Media & Demographics to Effectively Target Marketing at
Retail Forrester Researchon the State of Manufacturer & Retailer
collaboration
Hand Promotion Management on the Integrated Value Proposition of TPM
OatSystems on Increasing In-store Promotions Using RFID
Of equal value
don’t miss the opportunity to network with your peers (including:
Continental Mills, Simmons Bedding, Dial, Red Wing Shoe, Hartmarx, Mentholatum,
and Masterfoods, etc.) to share successes and build relationships across
industries and channels. SAP will take us out to the ballgame on Tuesday
evening as we overlook Wrigley Field from our private rooftop event.
The first 100
people to register for the TPMA Annual Conference in September receive a
complimentary copy of Bob Houk’s new book (17 copies left), “Trade
Promotion Marketing”. Click here to Register.
·
PLEASE REMEMBER to make your room reservations. TPMA has
negotiated special room rates for the conference. These room blocks fill up
quickly so please make your hotel reservations by September 1st,
2006.
·
To make reservations at The Renaissance Chicago Hotel, call
1/312-372-7200 and ask for the TPMA rate.
·
To make reservations online, Click Here
Write to Mike
Kantor at bhouk@tpcww.comfor more information.
[back to Upcoming Events]
VCF Global Conference –
Retail Trading Partners Unite!
November 5-8, 2006, Scottsdale AZ
Are
you struggling with deductions?
Do you
want to prevent future deductions from occurring?
Then
attend the VCF Global Conference at the Camelback Inn November 5-8,2006!
Retail
trading partners will unite at the Camelback Inn and create new growth
opportunities, learn how to reduce system disconnects and seamlessly execute
their supply chains to the delight of every consumer they serve, all the
while learning how to prevent future deductions.
Confirmed
retailers attending so far...
·
AAFES
·
Big Lots
·
Circuit City
·
Dillards
·
JCPenney
·
Kohl's
·
Nordstrom
·
Pacific Sunwear
·
QVC
·
and more are confirming every day!
Register today
and save your spot! Remember, members attend for only $695 - a $1000
savings off the non-member rate. To register for the conference, click here.
Don't forget
to make your hotel reservations now because rooms are already being
booked! To make your hotel reservations, call the Camelback Inn at
1-800-242-2635 for the negotiated rate of $245/night. Reference the
Vendor Compliance Federation to secure your special rate. If
you have questions, call Anthony Miano at 646-442-3701 or write to amiano@vcfww.com.
Write to Mike
Kantor at bhouk@tpcww.com
for more information.