TPMA Annual Conference
Attendance Up 110%!
Competition Grows as Brands Lose Places to Hang Their
Wares
Consumer-Written Product Reviews Drive
Sales
Symbol Appoints RFID Sales Chief to Top
Channel Post
SAS Launches Channel Partner Program
New
Members
Career
Opportunities
Upcoming
Events
Tpma Annual Conference Attendance Up
110%! The host hotel is almost sold out –
reserve your room now!
Registrations for the TPMA
Annual Conference is up 110% over previous years already.* Due to the increase
in projected attendance, the Chicago Renaissance Hotel, the official host hotel, is anticipating it will sell out
rooms in the event’s reserved block.
Attendees will
network with service providers, retailers, and manufacturers on the sold-out
exhibit hall floor. Exhibitors in each area of TPM will be represented,
assisting the growing range of innovative companies looking for top-producing
solutions providers at the TPMA conference.
The TPMA Annual Conference is the trade promotion industry’s
only national convention for those involved in trade promotion management
– manufacturers, retailers, dealers, distributors, solution providers,
media, and consultants.
The annual convention will focus on how organizations maximize the
value of their channel marketing programs. The agenda will feature sessions
about the newest opportunities like RFID, supply chain integration, alternative
media, brand management and TPM technology, side by side with seminars on
cutting through post audit red tape and running a winning deduction management
campaign.
For up-to-date information on the conference program and speakers,
visit our Web site at www.tpmaww.com.
Sign up today!
Register
Here
*110%
increase is based on paid registrations compared to Annual Conference 2005
Competition Grows
as Brands Lose Places to Hang Their Wares
Source: (
Walk into the Hecht's
department store at
Some of the best-known clothing and accessories companies, such as
Jones Apparel and Liz Claiborne, are dealing with fewer outlets to sell in,
thanks to department store consolidation. Federated Department Stores (FD) bought May Department Stores last year, and on Sept. 9 former May
stores across the country will become Macy\'s. Meanwhile, Saks (SKS) has sold several of its non-Saks department stores to Belk and
Bon-Ton.
"Both the retailers and the suppliers are looking at their
business with new scrutiny," says Arnold Aronson, a former CEO of Saks
Fifth Avenue and the former Woodward & Lothrop department store chain. He
says they are asking themselves: "How are we going to get better so we can
survive? How are we going to get more efficient, more customer-friendly and
give better product for the price?"
Apparel companies' relationships with retailers are important to
both sides' bottom lines. "They need to work together to continue to gain
share," says retail analyst Dana Telsey of the Telsey Advisory Group.
Department stores largely control how merchandise is displayed in
their stores, how often it is promoted and at what prices. The apparel
companies negotiate the size and placement of their in-store displays or
departments. They also negotiate how much money they contribute to cover
markdowns and which clothes and complementary designs — such as a brand's
jeans and T-shirts — are purchased and in what quantities.
The Liz
Claiborne company, which owns 43 brands ranging from Dana Buchman to Monet to
Juicy Couture, prepared by opening more free-standing stores and diversifying
its brands.
Darrell Rigby,
head of the global retail practice for consulting firm Bain & Co., says
smart brands also will form partnerships with the strongest retailers and
customize their offerings the way some already have with Macy's. Along with
heavily promoting its private labels, Macy's will have exclusive merchandise
from Elie Tahari and Martha Stewart in fall 2007. Vera Wang announced a deal
last week to create an apparel line for Kohl's, just as Isaac Mizrahi did for
Target.
Full Story: Click Here
[top of page]
Consumer-Written
Product
More Online
Shoppers Demand Them; Analysts Cite Their Growing Marketing Impact Source: (Adage.com August 28, 2006)
While consumer input into product innovation and ad campaigns is nothing new
and has only grown in importance with the internet, it's about to become a sort
of marketing channel of its own. Bazaarvoice, an Austin, Texas, company that
manages customer feedback for the e-commerce websites of major marketers such
as Macy's, Home Depot, Sears and CompUSA, is starting to push its countless
picks and pans to major shopping portals such as MSN, Google's Froogle,
Pricerunner and Smarter.com.
The syndication deals Bazaarvoice has signed with these high-traffic
destination sites for consumers who want to comparison shop are a signal that
reviews themselves have become a major sales and marketing tool. Their mere
presence on an e-commerce website is among the most important factors in
turning a visitor into a buyer.
A report from Jupiter Research, for instance, issued a call for retailers to
"use consumer-created content throughout the full circle of customer
interaction," citing research that 48% of online shoppers find it critical
that retailers post reviews. That report also found that the number of online
shoppers who found reviews the most important feature in a site doubled from
2005 to 2006. Full Story: Click
Here
[top of page]
Symbol
Appoints RFID Sales Chief to Top Channel Post
Source: (Channel Insider
August 28, 2006)
Symbol
Technologies appointed Aug. 23
Symbol is capping a three-year channel turnaround, growing
indirect sales from 45 percent of revenue in 2003 to more than 75 percent in
2006, a Symbol official said. Marrying go-to-market strategy with product
development has been a key, Preizler told Channel Insider.
"An example
of that is the MC70 Enterprise Digital Assistant we introduced this year," he said.
"This rugged EDA enabled partners who work in verticals like health care,
field sales and field service to offer a multimode device that could withstand
more rigorous environments than previous products in the EDA family."
Symbol's Wi-NG
architecture and to-be-released "ruggedized" mobile reader are
further examples, he said, of technological innovation with partners' businesses
in mind. Symbol launches RFID training for VARs.
Click here to read more.
Preizler, a
former channel executive at Cisco Systems who served as head of Symbol's RFID
sales since March 2005, redefined the go-to-market strategy for RFID at the
Holtsville, N.Y., manufacturer, Symbol officials said in a statement.
Full Story: Click
Here
[top of page]
SAS Launches
Channel Partner Program
New vice president and
dedicated channel teams will drive BI sales opportunities
Source: CRM Today, August 29, 2006 SAS introduced its new channel business unit
for value-added resellers (VARs), systems integrators and independent software
vendors interested in selling SAS® software in the Americas. At
a time when the business intelligence (BI) market is among the fastest growing
worldwide*, this group will deliver BI software efficiently and
cost-effectively to small to medium-sized and midmarket businesses.
“Alliances play a critical part in SAS’ overall
business strategy for delivering and implementing SAS software. Now we’re
going to the next level by including a ‘sell-through’
approach,” said Dr. Jim Goodnight, CEO of SAS. “Building out our
network of partners to formally include VARs gives us an excellent opportunity
to build our revenue stream and ensure that businesses of all sizes have better
access to the power of SAS business intelligence. These relationships will be
invaluable to the future success of SAS. ”
Headed by
industry veteran Miles Mahoney, who has built partner channel programs for
Borland Software, Business Objects and Crystal Decisions, the new business unit
will strengthen SAS’ position as the top independent software vendor in
the BI market. With an established infrastructure that includes dedicated partner
development teams, internal channel sales teams and system engineers,
SAS’ channel program will focus on the SAS Enterprise Intelligence
Platform, including business intelligence, data integration and advanced
analytics.
SAS’ reseller program includes VARs such as Aviana Global
Technologies, Claraview, COMSYS, Creative Computing, Mainline Information
Systems, Qualex and ThotWave, among others. SAS is also utilizing existing
partnerships with well-known companies like HP and IBM to expand the program.
These resellers are reaching into new markets, helping organizations derive
value from internal data that will impact future success. Full Story: Click
Here
New Members:
Red Gold
Products
Career Opportunities:
Administrator
Marketing Services
Are You
Interested In Key Trade Promotion and Rebate Programs As An Administrator Of
Marketing Services?? Please Review Our Posting Of What Could Be Your Next
Position!!!
Assume
leadership in providing trade performance services and analysis in the
development of 3M's Consumer and Office Business customer related advertising
and merchandising programs and systems. Provide direction and business
counsel regarding all aspects of customer trade promotion programs, financial
controls and analysis reporting requirements. Lead the development,
implementation and assessment of key Trade Promotion and Rebate programs,
systems and activities in support of strategic plan goals. More
Information: Click Here
Retail Vendor Synchronization: Tactical Deduction Strategies for Key
Customers
TPMA Annual Conference:
Proving the Value of Trade Promotion Management
VCF Global Conference – Retail Trading Partners Unite!
Retail Vendor Synchronization: Tactical Deduction Strategies for
Key Customers
September 6, 2006 -
September 7, 2006,
Our conference
is one of education, networking and awareness. See how to implement tactical
deduction strategies using best practices, technology solutions and tools that
can enhance a more efficient and cost effective supply chain. This
program is jointly hosted by the American Apparel and Footwear Association and
the Vendor Compliance Federation.
Our speakers are
industry leaders discussing topics that matter most to your financial
health. Hear from Paul Charron, Chairman & CEO, Liz Claiborne
Inc. share his insights on Trading Partner Relationships, a critical and key
factor to remaining competitive in today’s retail environment.
Our second
keynote speaker is Steve Hochman, Research Director, AMR Research. Steve
will present the tactics of "Fast Fashion: Zara & Beyond"
providing attendees the important takeaways that this innovative
retailer is using to improve supply chain performance to
generate increasing profits! Click here to register and view detailed agenda.
TPMA
Annual Conference: Proving the Value of Trade Promotion Management
September
24-27, 2006,
You don’t
want to miss this event!
Join TPMA in
Learn
from:
Coty and
CAS on Their
Vision for Trade Promotion Management
P&G
and OatSystems on
Increasing In-store Promotions Using RFID
Chiquita
Fresh Express and Synectics Group on The Total Process of Selecting a TPM Vendor Through Roll
Out to Field Sales
Verizon Wireless
and ACB on
Strategic and Efficient Co-Op Advertising Spending
Rob Hand
of HPM on The
Integrated Value Proposition of TPM
Of equal
value don’t miss the opportunity to network with your peers (including: Land O Lakes, The Meow
Mix Company, ADT, Expedia, Mentholatum, Red Gold, Inc., etc.) to share
successes and build relationships across industries and channels. SAP
will take us out to the ballgame on Tuesday evening as we overlook Wrigley
Field from our private rooftop event.
The first 100 people
to register for the TPMA Annual Conference in September receive a complimentary
copy of Bob Houk’s new book (3 copies left), “Trade Promotion
Marketing”. Click here to Register.
PLEASE REMEMBER to make
your room reservations. TPMA has negotiated special room rates for the
conference. These room blocks fill up quickly so please make your hotel
reservations by September 1st, 2006.
To make reservations at The
Renaissance Chicago Hotel, call 1/312-372-7200 and ask for the TPMA rate.
To make
reservations online, Click Here
VCF
Global Conference – Retail Trading Partners Unite!
November
5-8, 2006,
Are you
struggling with deductions?
Do you
want to prevent future deductions from occurring?
Then
attend the VCF Global Conference at the Camelback Inn November 5-8,
2006!
Retail trading
partners will unite at the Camelback Inn and create new growth opportunities,
learn how to reduce system disconnects and seamlessly execute their supply
chains to the delight of every consumer they serve, all the while
learning how to prevent future deductions.
Confirmed
retailers attending so far...
- AAFES
- Big Lots
- Dillards
- JCPenney
- Kohl's
- Nordstrom
- Pacific Sunwear
- QVC
- The Sports Authority
and more
are confirming every day!
Register today
and save your spot! Remember, members attend for only $695 - a $1000
savings off the non-member rate. To register for the conference, click here.
Don't forget to
make your hotel reservations now because rooms are already being booked!
To make your hotel reservations, call the Camelback Inn at 1-800-242-2635 for
the negotiated rate of $245/night. Reference the Vendor Compliance
Federation to secure your special rate.
If you have
questions, call Anthony Miano at 646-442-3701 or write to amiano@vcfww.com.
Write to Mike
Kantor at bhouk@tpcww.com
for more information.