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 Trade Promotion Management Associates (TPMA) works to collaborate with its members to find more effective utilization of its trade dollars to maximize
its ultimate return on investment while minimizing deductions and increase the bottom line. We are the resource to which all parties involved in trade promotion turn when seeking solutions,
to provide information, research, vision, and thought leadership on trade promotion, and the forum through which trade promotion marketers exchange information and ideas.
This is accomplished through the following methods of information and education:
| Members-only Website |
Resources including conference presentations and recordings, original research and white papers on emerging industry topics
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| TPNexus |
Online Peer Network for the Retail Industry, a private, secure social network.
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| Communities of Practice (CoP) |
Collaborative best practices, new strategies, thought leadership, in the areas key to trade promotion leaders and practitioners. Each community strategizes and designs compelling research, gathers new ideas and educates the industry through quarterly webinars, research reports and white papers. Each Community of Practice has its own TPNexus Peer Network, where members can share ideas, information, and learn more about each other and the Community focus.
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| Conferences, Seminars and Webinars |
Case studies, best practices, and emerging trends in collaboration, trade promotion issues, practices and technologies
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| Thought-leadership Opportunities |
Potential engagements to speak at conferences, participate on CoP thought-leadership panels and in webinars and articles
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| Publications |
| Weekly e-newsletters, monthly and quarterly online publications and periodic TPMA position papers |
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