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 Trade Promotion Management Associates (TPMA) is the leading trade promotion organization facilitating profitable collaboration in the trading partner relationship. We work together with our members to find more effective utilization of trade dollars - to maximize the ultimate return on investment while minimizing deductions and increasing the bottom line.
We are the only organization dedicated specifically to the practice of trade promotion marketing in all its forms:
- co-op/MDF
- in-store marketing
- online promotion
- rebates
- pricing
- slotting
- and all the other practices within trade promotion
This is accomplished through the following methods of information and education:
 | Surveys and Original Research: driven by the industry and carried out on your behalf by TPMA. |
 | Case studies, best practices and survey results covering emerging trends in collaboration, trade promotion issues, practices and technologies. |
 | Webinars and Online Presentations: virtual thought-leadership events designed to engage and inform those involved in channel marketing and trade promotion. |
 | TPMA Outlook: a bi-weekly, e-newsletter dedicated to supporting manufacturer-retailer marketing personnel involved in channel marketing activities. |
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