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is the single most powerful lever for driving consumer behavior.
And yet, trading partners rarely collaborate to increase the effectiveness of this large line item. In today's economy, new models must emerge for what successful trade promotion looks like, and what it can achieve in category growth. Placing the customer at the center of the trading partner relationship will further drive the performance of trade spend.
Trade Promotion Management Associates is a membership organization, think-tank and educational resource for Consumer Goods Trading Partners. We are the only organization dedicated specifically to the practice of trade promotion marketing in all its forms - co-op/MDF, in-store marketing, online promotion, rebates, pricing, slotting, and all the other forms our practice takes. We foster, promote and provide platforms for collaboration in the trading partner relationship.
Both real-world and on-line TPMA forums for all participants in this complex process - manufacturers, distributors, and retailers, as well as all their service providers - provide a space where trading partners may share their insights, gain from the experience of their peers, and take advantage of the many resources TPMA makes available, including research, white papers, presentations and position papers focused on Trade Promotion.
The TPNexus Online Peer Network provides a secure space within which trading partners can learn more about each other and share ideas and information for more effective trade promotion marketing.
TPMA Communities of Practice provide insight and education around specific topics, from Customer Centricity to Accurate Forecasting to Online Trade Promotion and more. Each Community of Practice is free to our members and includes quarterly webinars, research reports and white papers.
TPMA Seminars and Conferences provide opportunities to network and learn about new opportunities for collaboration through case studies, panel discussions and presentations highlighting the latest technologies available to foster collaboration and drive trade promotion effectiveness.
TPMA Newsletters and online magazines explore the most current news and trends in trade promotion and related trading partner collaboration initiatives.
We invite you to browse our site, learn more about us, and join your peers in this exciting and important practice. Our sister membership organization, the Vendor Compliance Federation (VCF), provides additional resources for supply chain, credit and compliance executives among our trading partner members.
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