TPMA, the Trade Promotion Management Associates, is the only organization dedicated specifically to the practice of trade promotion marketing in all its forms - co-op/MDF, in-store marketing, online promotion, rebates, pricing, slotting, and all the other practices within trade promotion.
We serve as a resource for information and education on trade promotion programs as well as provide strategies for developing, implementing and evaluating such programs ("best practice" data, new technologies, ROI systems).
Unlike other associations, TPMA members represent organizations across all types of business - from CPG to durable goods to technology. This allows for a free flow of information and ideas between members in non-competitive markets. Members include Land 'O Lakes, Johnson & Johnson, The Dial Corporation, Newell Rubbermaid, SAP, and Oracle.
 |
Kim Zablocky
Executive Director, TPMA
kzablocky@vcfww.com
As Executive Director of TPMA and Founder and Chairman of VCF, Kim leads member and sponsor acquisition and program content and direction. Previously, Kim served as President of The New York Credit and Financial Management Association from 1993-2003, the oldest commercial credit association in the United States and an affiliate of the National Association of Credit Management. Kim has served on the Strategic Planning Committee of the National Association of Credit Management. He holds a bachelor's degree from the State University of New York in Political Science.
|
|
 |
Sheri Kurdakul
Manager, Alliance Marketing and Development
skurdakul@tpmaww.com
Sheri is manager of Alliances, Advertising and Programs. In this role, Sheri has responsibility for development of the service provider partnerships for the organizations, which reside at the nexus of retail, manufacturing, and related services worldwide. Sheri, with over fifteen years of experience, was previously Sales Manager, Project Manager, and Specialty Media Manager for Hannover Fairs, which managed the largest technology event in the world, with 7,000 exhibitors and sponsors. In addition, she has agency and print media management experience.
|
|
 |
Susan
Haupt
Director of Operations
shaupt@tpmaww.com
Susan is responsible for TPMA operations, membership development, and client services. Prior to joining TPMA, Susan held various positions with leading textile and apparel firms in both IT and Sales Management. Susan holds a BA and an MBA from Farleigh Dickinson University.
|
|
 |
Bob Houk
Editor, TPMA Outlook
bhouk@tpmaww.com
Bob has worked in trade promotion marketing since 1971, being involved in hundreds of programs. He has seen co-op, MDF, rebates, and other trade support programs from every perspective - he has managed programs for manufacturers, filed claims and taken deductions as a retailer, sold media using trade funds, worked as an ad agency account exec running a manufacturer-driven trade program, and he has been in the middle, working with both retailers and manufacturers on distributor-based pass-through programs. There is no significant category of product or service, nor any channel of distribution, in which he has not handled trade promotion programs.
The diversity of his experience has given him unique insights into the goals and problems of all the participants in trade programs, and into the strategy and tactics driving trade promotion, which he has incorporated into numerous articles, presentations, and seminars on the subject. He has published three books, including Trade Promotion Marketing, released last year by the Association of National Advertisers.
|
|
