 Thought Leadership
Optimizing your Trade Spend within the Context of all Marketing
This presentation introduces game changing TPMO strategies that will have a huge impact on how your company spends on advertising and trade promotion. Coping Strategies for Economic Downturns: William Gilsing, Vice President Global Channel Strategies at Hawkeye
Whitepaper sharing best practices in coping strategies for economic downturns. Practical Guidelines for Improving the Impact of Your MDF/Co-op Programs: Hawkeye Whitepaper
For companies (lg./sm.) that are considering launching an MDF/Co-op program or automating an existing program or application for greater ease of use. Reducing Partner Program Spend while Minimizing Impact on Indirect Sales
Hawkeye partnered with a Channel Focus community to conduct research on channel spend and this White Paper will show you some fascinating results. TPMA Metrics Report
A ground-breaking project by TPMA members to establish standards and metrics for each step of the TPM process. TPM Benchmarking Survey: SAP and TPMA
Results of a survey to establish benchmarks for key TPM processes and practices. The Slow Burn of Trade Promotion Management: Forrester and TPMA
A study of TP tactics and strategy, processes and systems among leading consumer products mfr.s, with recommendations based on their experiences. Improving Customer Service and Efficiency through a Trading Partner Portal
Aberdeen study detailing ways to improve the supply chain and cut out-of-stocks. The State of Collaboration in Trade Promotion: Booz Allen Hamilton, DemandTec and TPMA
Survey results w/insight into the state of collaboration between mfr.s & retailers, primarily in Fast Moving CPGs, to help foster further engagement. TPM in Foodservice - Putting Credibility on the Menu
Article detailing ways TPM practices could be improved in food service to build brand credibility, resulting from a TPMA/Hitachi Consulting study.
 Presentations
TPMA & MEI Presents:
The Incredible Shrinking Shelf TPMA and Infosys Present:
Maximizing Trade Promo Effectiveness by Leveraging Process, Technology & Outsourcing What Does "Trade Promotion Optimization" Really Mean?
Rob Bois (MEI) & Bob Houk (TPMA) Insights into Global Trade Promotion
Hari Natarajan (Infosys) & Bob Houk (TPMA) "Talking Traditional Trade Promotion"
Bob Houk's Interview with Google, Part 2 "Trade Promotion Know-How's"
Bob Houk's Interview with Google, Part 1 The Foodservice Benchmarking Survey - Results and Insights Delivered
Chris Wiesen (SAP) Mobile Marketing Analytics
Brad Hairston (Hitachi Consulting) TPM Best Practices - The Path to Foodservice Excellence Panel Discussion
Moderator: Jim Klass (Hitachi Consulting) Planning for the Value Chain is Everybody's Responsibility - Alignment Means Tremendous Results to Operate Outside In
Kai Hypko (Plantronics) Next Generation Category Management - Ensuring Return on Investment
Brian Harris, Phil Delurgio, Lisa Wellington (The Partnering Group, M-Factor, Coca-Cola) After the Perfect Day: When Difficult Markets Demand Bold Maneuvers
Steve Riordan, Joe Wiseman (PRG Schultz, Dean Foods) The Customer Specific Retail Enterprise
Gary Hawkins (Green Hills Markets) Work to Become a Trade Promotion Learning Organization
Don Lanham (Clarkston Consulting) Outsourcing in a Flat World: What It Means to Marketing and Sales. What It Means For You!
Michael Forhez (Infosys Consulting) Straight from Gartner - Seven Key Considerations When Choosing a TPM Solution
Dale Hagemeyer (Gartner Research) Trade Spend Management At a Crossroads: The Intersection of Law and Business
Daniel A. Kotchen (Kotchen & Low LLP) Using Metrics for Benchmarking
Camille Schuster (California State University San Marcos) Trade Effectiveness at the Shelf: A Shareholder Perspective
Lora Cecere, Armen Najarian (AMR Research, DemandTec) A Scoring Technique For Maximizing Return On Trade Spending
J.McCarthy & G. Amisano (George Weston Baking & Salient Corporation) Building Closed Financial Loops wit h My Manufacturer Suppliers
T.Hughes, A.Wilson (Organic Valley, Oracle) TPM Best Practices
(Hormel, JM Smucker, Tyson) Roadmap for Getting Your Field Team to Plan at a More Detailed Level
T.Moskwa, J.Meyers (Wrigley) SMP - Streamlining Co-op Marketing
J.Stafford, K.Riessen (Strategic America) Change Management Strategies A Road Map For Change
M.Bennett, T.Ziegler (Hain Celestial Group, Synectics) Enabling Collaboration with Disparate Data Sources to Provide a Cohesive View
H.VanDelden (Booz Allen Hamilton) Sales & Operations Planning - Organic Valley & Welch''s
T.Hughes & A.Wilson (Oracle Demantra) The Evolution of the Foodservice Industry
T.Rector (Foodservice University) The State of Collaboration in our Industry
(Booz Allen Hamilton, TPMA) Profitable Selling Techniques Through Integrated Trade Planning and Trade Management Tools
S.Pandolfo (Pinnacle Foods Corporation) Leveraging the Full S&OP Capability - Vtech Case Study
B.Hargraves, L.Peel (Oracle) Daily Digest - Day 2
Achieving the Relative Gold Standard in TPO
Dale Hagemeyer (Gartner) How Nationwide Drives Collaborative Process
Dennis Disser (Nationwide Insurance) Foodservice Industry Market Responsive Company
Jim Klass (Hitachi Consulting) Media Apocalypse: Impact on Trade Promotion
Bob Mitchell & Thomas Berchulc (Campbell Ewald) Data Requirements, Application, Results
Steven Pugh & Chad Symens (Howard Products & Rainmaker Group) Being Demand Driven
Thomas Bornemann (Clarkston Consulting) Strategic Sales Performance Tracking & Measurement
Kevin Mackin & Terry Ziegler (Kozy Shack & Synectics) Leveraging CPG Brands at Retail
Paul Thompson (Henry Rak Consulting) TPM Benchmarking Metrics for 2007
Chris Wiesen (SAP Americas) Unlocking the Value of Globalization
Anji Reddy (J&J Consumer Companies) Flawless Execution in the World of Real-time Retailing
Jim Nadler (Afterbot) Downstream to Upstream Demand Planning
(Bearing Point) Best Practices in Post-Audit Recovery
Chip Reid (PRG-Schultz) Defining the Cost of Trade Promotion Management
Asli Diler (CAS) Evaluating Brand Building in the Era of the Calloused Consumer
Fred Crawford (AlixPartners LLP) Turning Sarbane-Oxley into a Competitive Advantage
Bob Houk (Houk TPM) Changing Your Sox
Lunde The Journey to Optimizing Trade Investment
Carter Califri (Mars) Predicting Modeling for TPM Effectiveness
Arthur Bernstein (Organic Valley, Oracle) Managing Demand, Supply and Financial Risk and Opportunity
Linda Peel (Protiviti) The Insiders Guide on TPM Technology Spending
Chris Wiesen (SAP) Proving the Value of Trade Promotion Management
(Gartner) Supercharging Promotions
Jiri Nechleba (4R Systems) Driving Strategic and Efficient Co-op Advertising Spending
Bobbi Glover & Kelly Higbea (ACB & Verizon Wireless) Integrating Trade Promotion Management to Drive Profitable Brand Growth
Gary Adams & Paul Barbary (SAP Americas & Wrigley''s) Baby Boomers: Homing in on the Next Generation
Tom Berchulc (Campbell Ewald) Increasing In-store Promotions Using RFID
Mark Osofsky & Roberta Teran (OATSystems & Procter and Gamble) The State of Manufacturer and Retailer Collaboration
Christine Overby & Lisa Bradner (Forrester Research) The Integrated Value Proposition of Trade Promotion Management
Rob Hand (Hand Promotion Management) Post Audit Solutions
Ken Green (IAB, Inc.) Finding Success in Trade Promotion Management
Andrea Petrelli (Pinnacle Foods) Coupon Process Revolution
Jack Eggert (Outspan Consulting LLC) The Total Process of Selecting a TPM Vendor Through the Roll Out to Field Sales
Kiera Benidettino (Fresh Express) Collaborative Trade Promotion Management
Fred Baumann (JDA) New Media Demographics
John Olson (MediaMixNet)
 TPMA Outlook
July 20 Issue - TPMA Outlook:
Where Did Kmart Go Wrong? July 7 Issue - TPMA Outlook:
Is Walmart Floundering? June 22 Issue - TPMA Outlook:
Another Way to Spend Your Money June 8 Issue - TPMA Outlook:
The Retailers' Dilemma May 25 Issue - TPMA Outlook:
Walmart Wants to Be Your Shipper May 12 Issue - TPMA Outlook:
Are Malls Coming Back? April 27 Issue - TPMA Outlook
Location-Based Trade Promo April 13 Issue - TPMA Outlook:
The Evolution of Consumer Electronics Retailing March 23 Issue - TPMA Outlook:
Is Walmart caught in the middle? March 16 Issue - TPMA Outlook:
Observing Consumers Beats Listening to Them March 2 Issue - TPMA Outlook:
What Does Target Want To Be? TPMA Outlook: 10 Second Poll
January 2010: A collection of survey results from TPMA Outlook's 10 Second Polls TPMA Outlook: 10 Second Poll
December 2009: A collection of survey results from TPMA Outlook's 10 Second Polls TPMA Outlook: 10 Second Poll
November 2009: A collection of survey results from TPMA Outlook's 10 Second Polls TPMA Outlook: 10 Second Poll
October 2009: A collection of survey results from TPMA Outlook's 10 Second Polls TPMA Outlook: 10 Second Poll
September 2009: A collection of survey results from TPMA Outlook's 10 Second Polls TPMA Outlook: 10 Second Poll
August 2009: A collection of survey results from TPMA Outlook's 10 Second Polls TPMA Outlook: 10 Second Poll
July 2009: A collection of survey results from TPMA Outlook's 10 Second Polls TPMA Outlook: 10 Second Poll
June 2009: A collection of survey results from TPMA Outlook's 10 Second Polls TPMA Outlook: 10 Second Poll
May 2009: A collection of survey results from TPMA Outlook's 10 Second Polls TPMA Outlook: 10 Second Poll
April 2009: A collection of survey results from TPMA Outlook's 10 Second Polls TPMA Outlook: 10 Second Poll
March 2009: A collection of survey results from TPMA Outlook's 10 Second Polls TPMA Outlook: 10 Second Poll
February 2009: A collection of survey results from TPMA Outlook's 10 Second Polls
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